TIKITI YA KRISI
Creative direction and digital campaign rollout for Safaricom’s Tikiti ya Krisi, designed to bring families together during the festive season. The campaign leverages mobile technology to enable seamless travel, gifting, and connection across the country.
Services
Motion Graphics
Challenges
& Objectives
/ Project Overview
The Tikiti ya Krisi campaign aimed to simplify how Kenyans support their loved ones during the festive season. The goal was to create a seamless, emotionally driven digital experience that encourages users to send transport fare and stay connected through Safaricom services.
/ Challenges
Communicating a simple but powerful idea across diverse audiences
Creating emotional storytelling that resonates nationwide
Driving adoption of digital transactions during peak season
Ensuring ease of use across mobile platforms
Standing out during a highly competitive festive campaign period
/ Objectives
Promote Tikiti ya Krisi as a must-use festive solution
Drive usage of mobile money for sending transport fare
Build an emotional connection around family and homecoming
Create a simple, intuitive digital journey
Increase engagement and seasonal transactions
Creative
Process
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.